Brand E-Commerce
品牌电商
Starbucks created a mini program that provides membership privileges such as adding points, purchasing, sharing and sending gift cards.
星巴克创造可以为会员提供优惠、累积积分、购物、分享及发送礼品卡的小程序。
Brand E-Commerce
Platform E-Commerce
电商平台
Ecommerce companies such as JD and Mogujie have created their own mini programs which serve as a new sales channel.
电商巨头如京东及蘑菇街开发自己的小程序，作为新的销售渠道。
Content e-commerce
内容电商
WeChat houses a lot of original content that is increasingly linked to e-commerce. Mini Programs open new revenue streams for content creators and allow them to monetize their follower base. The Rebecca WeChat public account created a brand store mini program and added 1 million users in 7 minutes.
微信中包含了许多与电子商务日益有关的原创内容。小程序为这些内容创造者开创了新的挣钱道路，让他们可以从追踪账户的粉丝群中，赚取财富。The Rebecca在微信公众号开设了一个品牌商店的小程序，即在7分钟内累积了100万名用户。